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Generating Revenue using AdSense

You can make money from Google AdSense by hosting


Display ads that it deems relevant to the content of the page.

Link Units

Display a list of topics that Google deems relevant to the content of the page.

A page of related ads is displayed when a user clicks on a topic.

Screen shot of Google link units and how they work.


Provide web search and earn revenue from Google.

Google  s\
earch box.

WebSearch + SiteSearch

Generate revenue by providing a query box for searching the web and the specific site(s) of your choice.



Generate income by referring your users to Google products and search services.

At first I was reluctant to run ads on Google Guide.

I didn't want to create any distractions that would lure visitors away from my site.

But visitors leave even if I don't run ads. So I ran ads at the bottom of a page because I thought they would distract only viewers who weren't interested in my site.

Few users clicked on the ads.

Later I moved the ads to the top of a page.

The response rate more than doubled and so did revenue.

Google provides a wealth of resources on AdSense, just a few of which I've listed below.

This page was last modified on Wednesday July 26, 2006.

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By Nancy Blachman and Jerry Peek who aren't Google employees. For permission to copy
& create derivative works, visit Google Guide's Creative Commons License webpage.