You’ve reached the end of the tutorial. The following sections contain additional information that you may find useful.

• Summary
• Useful Links
• Search Leader: Why Google is Popular

The remainder of this appendix is filled with compliments and appreciative remarks, how to submit feedback, linking instructions, licensing information, and acknowledgments.

• What Users Think About Google Guide
• Google Guide in the Press
• Submitting Feedback
• Link to Google Guide
• Creative Commons License
• Acknowledgments

tags (keywords): summary

 Selecting Search Terms

Use words likely to appear on the pages you want. Avoid using a question as a query. For example, the query, [ where do I apply for a passport in New Zealand ], instructs Google to find pages containing all the terms. Such a query won't necessarily find pages answering your question. A better query might be [ passport apply New Zealand ].

 Selecting Search Terms

Use words likely to appear on the pages you want. Avoid using words that you might associate with your topic, but you wouldn't expect to find on the designated page(s). For example, queries that include “articles about,” “discussion of,” “documentation on,” and “pages about” are likely to return fewer results since information on the web is rarely labeled with such terms.

	Selecting Search Terms Use words likely to appear on the pages you want. Avoid using a question as a query. For example, the query, [ where do I apply for a passport in New Zealand ], instructs Google to find pages containing all the terms. Such a query won't necessarily find pages answering your question. A better query might be [ passport apply New Zealand ].
	Selecting Search Terms Use words likely to appear on the pages you want. Avoid using words that you might associate with your topic, but you wouldn't expect to find on the designated page(s). For example, queries that include “articles about,” “discussion of,” “documentation on,” and “pages about” are likely to return fewer results since information on the web is rarely labeled with such terms.
	Selecting Search Terms Be specific: Use more query terms to narrow your results. It's better to use a more precise, less ambiguous term than a common one to "flesh out the topic by including facets that interest you," notes Ned Fielden in his book Internet Research, Second Edition (McFarland & Company, 2001).
	Selecting Search Terms You don't have to correct your spelling. There's a good chance that Google will recognize your mistakes and suggest an alternative more common spelling, usually faster than you can look up the term in an online dictionary.
	Selecting Search Terms Be brief. For best results, use a few precise words. For example, a program on quitting smoking is more likely to include the terms “quit smoking program” than the words “program on quitting tobacco cigarette smoking addiction.”
	Interpreting Your Query Google returns only pages that match all your search terms. A search for [ compact fold-up bicycle ] finds pages containing the words “compact” and “fold-up” and “bicycle.” Because you don't need to include the word AND between your terms, this notation is called an implicit AND.
	Interpreting Your Query Google returns pages that match your search terms exactly. In his book Internet Research, Second Edition (McFarland & Company, 2001), Ned Fielden notes “Google simply matches strings of characters together and doesn't currently base inferences on uses of the language. Although this searching method has some drawbacks, it harnesses one of the fabulous powers of computers, [the ability] to sift through enormous heaps of data quickly and accurately.”
	Interpreting Your Query Google returns pages that match variants of your search terms. The query [ child bicycle helmet ] finds pages that contain words that are similar to some or all of your search terms, e.g., “child,” “children,” or “children's,” “bicycle” “bicycles,” “bicycle's,” “bicycling,” or “bicyclists,” and “helmet” or “helmets.” Google calls this feature word variations or automatic stemming. Stemming is a technique to search on the stem or root of a word that can have multiple endings.
	Interpreting Your Query Google ignores some common words called "top words, e.g., the, on, where, how, de, la, as well as certain single digits and single letters. Stop words tend to slow down your search without improving the results. Google will indicate if a stop word has been excluded on the results page below the search box.
	Interpreting Your Query Google favors results that have your search terms near each other. Google considers the proximity of your search terms within a page. So the query [ snake grass ] finds pages about a plant of that name, while [ snake in the grass ] tends to emphasize pages about sneaky people. Although Google ignores the words “in” and “the,” (these are stop words), Google gives higher priority to pages in which “snake” and “grass” are separated by two words.
	Interpreting Your Query Google gives higher priority to pages that have the terms in the same order as in your query. Consequently, you should enter search terms in the order in which you would expect to find them on the pages you're seeking. A search for [ New York library ] gives priority to pages about New York's libraries. While the query [ new library of York ] gives priority to pages about the new libraries in York.
	Interpreting Your Query Google is NOT case sensitive; it assumes all search terms are lowercase. Ignoring case distinctions increases the number of results Google finds. A search for [ Red Cross ] finds pages containing “Red Cross,” “red cross,” or “RED CROSS.”
	Interpreting Your Query A term with an apostrophe (single quotes) doesn't match the term without an apostrophe. A query with the term "we're" returns different results from a query with the term “were.” [ we're ] matches “we're” but not “were” [ were ] matches “were” but not "we're"
	Interpreting Your Query Because some people spell hyphenated words with a hyphen and others with a space, Google searches for variations on any hyphenated terms. When Google encounters a hyphen (–) in a query term, e.g., [ part-time ], it searches for: the term with the hyphen, e.g., part-time the term without the hyphen, e.g., parttime the term with the hyphen replaced by a space, e.g., part time
	Crafting Your Query by using Special Characters A query with terms in quotes finds pages containing the exact phrase, proper name, or set of words in a specific order. For example, [ "Larry Page" ] finds pages containing exactly the phrase “Larry Page.” So this query would find pages mentioning Google's co-founder Larry Page, but not pages containing “Larry has a home page” or “Congressional page Larry Smith.” The query [ Larry Page ] (without quotes) would find pages containing any of “Larry Page,” “Larry has a home page,” or “Congressional page Larry Smith.”
	Crafting Your Query by using Special Characters Google will search for common words (stop words) included in quotes, which it would otherwise ignore. USE [ "how to change oil" ] NOT [ how to change oil ]
	Crafting Your Query by using Special Characters Some teachers use quoted phrases to detect plagiarism. They copy a few unique and specific phrases into the Google search box, surround them with quotes, and see if any results are too similar to their student's supposedly original work. Find ways to detect and prevent plagiarism. [ "ways to detect plagiarism" ] [ "how to detect plagiarism" ]
	Crafting Your Query by using Special Characters To force Google to search for a particular term, put a + sign in front of the word in the query. Note that you should not put a space between the + and the word, i.e. [ +The Beatles ], not [ +The Beatles ]. The + operator is typically used in front of stop words that Google would otherwise ignore or when you want Google to return only those pages that match your search terms exactly. However, the + operator can be used on any term.
	Crafting Your Query by using Special Characters Disable automatic stemming, i.e., searching for pages that match variants of your search term(s), by preceding each term that you want to be matched exactly with the + operator. For example, if you want to see only pages mentioning one favorite book rather than lists of favorite books, precede the word “book” by a + sign, [ favorite +book ].
	Crafting Your Query by using Special Characters To find pages without a particular term, put a – sign in front of the word in the query. The – sign indicates that you want to subtract or exclude pages that contain a specific term. Do not put a space between the – and the word, i.e. [ dolphins –football ] not [ dolphins  – football ].
	Crafting Your Query by using Special Characters Find synonyms by preceding the term with a ~, which is known as the tilde or synonym operator. The tilde (~) operator takes the word immediately following it and searches both for that specific word and for the word's synonyms. It also searches for the term with alternative endings. The tilde operator works best when applied to general terms and terms with many synonyms. As with the + and – operators, put the ~ (tilde) next to the word, with no spaces between the ~ and its associated word, i.e., [ ~lightweight laptop ] not [ ~ lightweight laptop ].
	Crafting Your Query by using Special Characters Specify synonyms or alternative forms with an uppercase OR or | (vertical bar). The OR operator, which you may abbreviate with | (vertical bar), applies to the search terms immediately adjacent to it. Find pages that include either “Tahiti” or “Hawaii” or both terms, but not pages that contain neither “Tahiti” nor “Hawaii.” by using [ Tahiti OR Hawaii ] or [ Tahiti | Hawaii ]. Note: If you write OR with a lowercase “o” or a lowercase “r,” Google interprets the word as a search term instead of an operator.
	Crafting Your Query by using Special Characters Specify that results contain numbers in a range by specifying two numbers, separated by two periods, with no spaces. For example, specify that you are searching for a recumbent bicycle in the price range $250 to $1000 by using [ recumbent bicycle $250..$1000 ].
	Google's Advanced Search Form When you don't find what you're seeking, consider specifying more precisely what you want by using Google's Advanced Search feature. Don't be frightened by the name “Advanced Search”; it's easy to use, and it allows you to select or exclude pages with more precision than Google's standard search box. Click on the Advanced Search link, which is located to the right of Google's search box or visit www.google.com/advanced_search and fill in the form. The Advanced Search form is automatically filled in with appropriate information from your previous query -- if you entered a query just before you clicked on the Advanced Search link. Filling in the top portion of the Advanced Search form is an easy way to write restricted queries without having to use the " ", +, –, OR notation discussed in Crafting Your Query and the following pages.
	Dictionary Definitions Want a definition for your search terms? It's just a click away. Google looks for dictionary definitions for your search terms. If it finds any definitions, it shows those words as underlined links or includes a definition link in the statistics bar section of the results page (located below the search box showing your query). Click on the underlined terms or the definition link in the statistics bar to link to their dictionary definition, which also may include information on pronunciation, part of speech, etymology, and usage.
	Cached Pages Practically every search result includes a Cached link. Clicking on that link takes you to the Google cached version of that web page, instead of the current version of the page. This is useful if the original page is unavailable because of: Internet congestion A down, overloaded, or just slow website The owner's recently removing the page from the Web
	Evaluating What You Find Many people publish pages to get you to buy something or accept a point of view. Google makes no effort to discover or eliminate unreliable and erroneous material. It's up to you to cultivate the habit of healthy skepticism. However, Google's web-page-ranking system, PageRank, tends to give priority to better respected and trusted information. Well-respected sites link to other well-respected sites. This linking boosts the PageRank of high-quality sites. Consequently, more accurate pages are typically listed before sites that include unreliable and erroneous material. Nevertheless, evaluate carefully whatever you find on the web since anyone can create pages, exchange ideas, copy, falsify, or omit information intentionally or accidentally.
	Making Google Easier with Google Tools You can use Google even if the www.google.com page isn't currently in your browser provided you're currently connected to the Internet by using one or more of the following tools and features. Google Toolbar, Googlebar, or Apple's Safari web browser Deskbar Browser Buttons Setting Google as your home page Setting Google as your default search engine
	Shortcuts Google provides shortcuts for finding commonly sought utilities and information, which you may have previously found offline or on specialized sites, including phone numbers and addresses, street maps, stock quotes, definitions, travel conditions, area code maps, package tracking information, flight tracking information, vehicle information, patent search, UPC codes, FCC equipment IDs, and a calculator.
	Google's Calculator Want to add up a list of numbers, convert from miles to kilometers, or evaluate some other mathematical expression? Instead of using a piece of paper, your calculator, or a computer math software program, you can now solve mathematical problems with Google's built-in calculator function. Simply enter the expression you'd like evaluated in Google's web search box and hit the ENTER key or click the Google Search button.
	Google's Phonebook Use Google if you want to look up a phonebook listing for someone who lives in the United States. Just enter a person's name and a city, state, or zip code in the standard web search box. Then press the ENTER key or click the Google Search button.
	Stock Quotes Want info on a publicly traded stock or mutual fund? Enter one or more NYSE, NASDAQ, AMEX, or mutual fund ticker symbols and Google will return a link to stock and mutual fund information, e.g., [ yhoo ]
	Definitions, aka Google Glossary When you include “define,” “what is,” or “what are” in your query in front of a word, phrase, or acronym, Google displays one Glossary definition above your search results. Google Glossary provides definitions for words, phrases, and acronyms that Google finds on web pages. The Glossary is good for finding definitions for terms that aren't in some dictionaries, e.g., slang words, technical terms, ethnic words and other specialized terms.
	Travel Conditions Google provides a shortcut for learning about delays and weather conditions at an airport. Just enter a US airport's three-letter code followed by the word "airport" into Google's search box, e.g., [ hnl airport ].
	Cached Pages If Google returns a link to a page that appears to have little to do with your query, or if you can't find the information you're seeking on the current version of the page, click on the Cached link to view Google's cached version of the page with the query terms highlighted.

Google strives to make it easy to quickly find whatever you’re seeking, whether it’s a web page, a recent news story, a photograph, advice, or a present for a friend. Google Guide’s Cheat Sheet (www.googleguide.com/cheatsheet.html), Google Guide’s Advanced Operator Quick Reference (www.googleguide.com/advanced_operators_reference.html) Google Guide’s Calculator Cheatsheet (www.googleguide.com/help/calculator.html) and Sacramento State’s Google QuikRef (available from www.csus.edu/uccs/documents/quikrefsite/PDFs/googleqr.pdf or on the Google Guide site), provide nice summaries of some of Google’s features and services.

The following table lists the major search services Google offers along with the URLs.

When you forget where to find one of Google’s search tools or services, just look it up on Google. For example, if you don’t remember the name or web address of Google product shopping search service, search for [ Google product shopping ].

Query Input

• In Google’s search box, enter up to 32 descriptive words that are likely to appear on pages you’re seeking.
• Click on I’m Feeling Lucky on Google’s home page to go directly to the first result.
• Be specific: Use more query terms to narrow your results.
• Evaluate carefully whatever you find.
• Understand how Google evaluates your query.
• Use special characters and operators to fine-tune your query and increase the accuracy of your searches:
• When you don’t find what you’re seeking, consider specifying more precisely what you want by using Google’s Advanced Search Form. Filling in the top portion of the Advanced Search form is an easy way to write restricted queries without having to use the basic operators, e.g., " ", +, –, or OR.
• You can specify most of the Advanced-Search page options in a regular search box query by using search operators, i.e., query words that have special meaning for Google. The Google Guide Advanced Operator Quick Reference (www.googleguide.com/advanced_operators_reference.html) provides a nice summary of the search operators grouped by type.
• If you don’t succeed, run another search.

Now that you’ve seen the versatility of the Google search engine, you’ll understand why many users rarely use bookmarks and either use the Google Deskbar, the Google Toolbar, or leave their browsers pointing to Google; they can find practically any site using Google’s many search services and features.

I sincerely hope that Google Guide has helped you become (more) proficient in using Google. I have tried to anticipate your questions and problems. Please let me know if I have missed something or if you have corrections or suggestions for improving Google Guide, by using our contact form. I welcome all comments. I look forward to hearing from you.

Colophon

We created many of the screen shots with TechSmith’s SnagIt and resized and sharpened them with the powerful free viewer and editor IrfanView. Other figures and illustrations were captured and edited with the free and powerful Photoshop-like program The GIMP.

tags (keywords): summary

If the following topics are of interest to you, check out the following links:

• Why is Google Popular? - www.googleguide.com/searchLeader.html
• Google’s Online Help
  • Google Help Central - www.google.com/support
  • Google Site Map - www.google.com/sitemap.html
  • Google’s History - www.google.com/corporate/history.html
  • Google Privacy Policy - www.google.com/privacy.html
  • Google Friends Newsletter - www.google.com/contact/newsletter.html
  • Google Mobile (Wireless Services) - www.google.com/mobile/
• Other Google Help
  • Google search guide in Chinese by zzllrr - sites.google.com/site/zzllrr/google-search-tips
• Information for Webmasters
  • Google Information for Webmasters - www.google.com/webmasters/
    • How to Get Google to List Your Site - www.google.com/webmasters/1.html
    • Webmaster Guidelines - www.google.com/webmasters/guidelines.html
    • Webmaster Frequently Asked Questions - www.google.com/webmasters/faq.html
  • Pandia Search Central: A guide to search engine marketing and optimization - www.pandia.com
  • SearchEngineWatch.com: Information on Search Engine Marketing and Optimization - searchenginewatch.com
• Google Code - code.google.com
  Of interest if you want to write a computer program that uses a Google API (Application Program Interface) or use some third-party products.
• Search Engine Resources and News
  • Google Weblog - google.blogspace.com
  • ResourceShelf: Search Tools - www.resourceshelf.com/category/resources/search-tools/
  • ResearchBuzz: Search Engine News - www.researchbuzz.com/wp/
  • The Unofficial Google Fan Club - www.ugfc.org (as of late 2006, the site hadn’t been updated for more than a year)
• Error messages you might see and what they mean - www.w3schools.com/tags/ref_httpmessages.asp
• Frequently asked questions of Tim Berners-Lee, the inventor of the World Wide Web - www.w3.org/People/Berners-Lee/FAQ.html

Please let me know of other sites that may of interest to Google Guide readers by using our contact form.

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This page describes:

• What makes Google great
• Google’s Mission and Philosophy
• The types of information you can find with Google’s search engine

1. What Makes Google Great?

Here are reasons why Google has many users and why those users frequently search using Google.

Google Searches More Than 9 Billion URLs

• Google crawls and indexes many web pages, thus increasing the likelihood of its returning what you’re seeking.

Google Returns Relevant Results

• It tends to be good at selecting links that closely match your search query.
• What you want is usually near the top.

Google Identifies Ads and Sponsored Links

• It doesn’t sell placement of search results.
• Sponsored links and ads are clearly marked and kept separate from search results.
• Ads relate to content and aren’t distracting.

Google is Fast

• Most results are found in less than a second.
• You can also access Google’s cached version of a web page, often faster than the page itself.

Google is Simple to Use

• Clear uncluttered simple web pages.

Google Shows What You Get

• Search results include an excerpt (or “snippet”) of the text that matches your query with your search terms in boldface.

Google Packs Results with Information and with Links Related to your Query

 

Shows a Page Even When it’s Gone or its Link is Inaccessible

• Google takes a snapshot of each page it examines and caches (stores) these as a backup. If the original isn’t available, you can access Google’s cached version.
• Your search terms will be highlighted in color on the cached page, making it easy to find the sections of the page relevant to your query.

Google Continually Improves its Search Results

• Its capabilities are enhanced and expanded to match the dynamic growth and changing nature of the web.

For more information on the benefits of using Google, visit www.google.com/technology/whyuse.html.

2. Google’s Mission and Philosophy

Google’s mission is to organize the world’s information and make it universally accessible and useful. While pursuing this vision, Google has adopted the following philosophy:

• Focus on the user, and all else will follow.
• It’s best to do one thing really well.
• Fast is better than slow.
• Democracy on the web works.
• The world is a wonderful R&D Lab.
• You can make money without doing evil.
• There’s always more information out there.
• The need for information crosses all borders.
• Great just isn’t good enough.

For more about Google’s philosophy, visit www.google.com/corporate/today.html.

3. What Can You Find with Google?

Google strives to make it easy to quickly find what you’re seeking. The following list shows some of the many types of searches Google can easily do. Click on the type of information to learn how to search for it and click on the examples to see the results of such a search.

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WebTalkGuys Radio Show, March 20, 2004
Google 101: How to search more effectively on the popular Website
A conversation with Nancy Blachman, co-author of “How to Do Everything with Google.”
By Dana Greenlee, co-host WebTalk Radio 3/20/04

WebTalk Radio, March 20, 2004, 11 am PST
Interview with Nancy Blachman on her favorite Google features
(in Archives area, search for: Nancy Blachman)
Interview by Rob Greenlee

Science News Online, the Weekly Newsmagazine of Science, March 6, 2004
Mining the Tagged Web
By Ivars Peterson

COMPUTERWORLD, Denmark, February 27, 2004
Library Releases Danish Google-guide
By Rikke Sternberg

Palo Alto Weekly, February 25, 2004
Getting good at Google
By Elizabeth White

INTERNET LEGAL RESEARCH WEEKLY , February 8, 2004
Brush up your Google
By Tom Mighell

be Spacific, February 3, 2004
Google How To Guide and Online Tutorial

Internet News, February 2, 2004
New Google Guide
By Gwen

New York Times, February 1, 2004
The Coming Search Wars
By John Markoff

The Pandia Post Newsletter No. 20, February 1, 2004
Searching Google more efficiently

Guardian Unlimited, January 8, 2004
Delivering the goods
By Jack Schofield

Guardian Unlimited, December 18, 2003
Web watch: Google guide
By Jack Schofield

For press releases, visit www.googleguide.com/gg_pr.html.

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We sincerely hope that Google Guide helps you become (more) proficient in using Google. We have tried to anticipate your questions and problems. Please let us know if we have missed something or if you have corrections or suggestions for improving Google Guide by using our online contact form. We welcome all comments, including answers to the following questions.

• What was useful in Google Guide?
• What was confusing in Google Guide?
• What would you like to see added to Google Guide?
• How much time have you spent on Google Guide?

We would appreciate hearing from you. Feedback, both positive and negative, motivates us to improve Google Guide.

Link to Google Guide

If Google Guide is helpful to you, please tell other Google users about it, and if you have a website, please add a link to Google Guide’s home page, www.googleguide.com. Feel free to use the following code, which displays the Google Guide logos, which link to Google Guide’s home page.

(120 x 90 pixels)

(615 x 57 pixels)

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Google Guide is licensed under a Creative Commons License. For more information about using and copying Google Guide, please see the Google Guide Creative Commons License page.

tags (keywords): creative commons license

First, I offer thanks to Jerry Peek of Sites4People.com for suggesting that I write a book about how to search with Google.

I revised this tutorial incorporating the valuable comments and suggestions from many people to whom I am grateful. They include: Rod Adams, Amit Agarwal, Abass Ahmady, Marian Bach, Joe Barker, Penny Barsimantov, Adam Baxter, Joel Biatch, Justin Carroll, Henry Cejtin, Marc de Groot, Jutta Dejener, Philip De Neef, Marie desJardins, Larry Engholm, Tim Farley, Stephen Ferguson, Philip Fire, Gordon Barg, Ahuva Gelblum, Wouter Gerritsma, Johann George, John Glenn, Anita Goldstein, Leora Gregory, Andrew Gumperz, Tim Helck, Tom Hill, Hank Hufnagel, Nancy Jamison, Richard Karpinski, Debra Kaufman, Shauna Kelly, Steve Klein, Stefani Lefebre, Doris Li, Jan Lindner, Dan Lyons, Liz Mabey, Chris Manning, Jane Manning, Sandy McNiven, Katie Miller, Robert Miller, Gwyn Firth Murray, Dave Nagle, Martha Newman, Steve Omohundro, Eric S. Pecoraro, Jerry Peek, Lisa Pons, Kurt Bernhard Pruenner, Abijah Reed, Hamish Reid, Sara Richards, Marlene Rozofsky Rogers, Bob Rosenberg, Kevin Rowe, Janet Sanford, Taly Sharon, Malcolm Slaney, Alex Sokolowski, Romke Soldaat, Stephan Spencer, Paul Spinrad, Brad Templeton, Matt Vance, Linda Walters, Rita Wespi, Dan Whittaker, and Hanna Yap.

I especially thank Tasha Bergson-Michelson of To The Point Research, Earl Crabb, Pauline Facciano, Thomas Galloway, Joy Li, Milton Peek, Naomi Pitcairn, Mark Seiden, and Google Answers researchers (most of whom I know by their handles) Angy-ga, Byrd-ga, Crabcakes-ga, Omnivorous-ga, Serenata-ga, Voila-ga, and Robert Skelton for providing a wealth of advice for making this tutorial more accurate and readable.

Stephan Spencer, president of NetConcepts, suggested moving Google Guide to this WordPress system. Stephan was generous with time and suggestions as we made the move. Our WordPress system depends on plugins developed by volunteer programmers. The plugins include Permalink Redirect, Post Updated, Search Meter, Ultimate Tag Warrior, wbExam, WP-EMail, and WP-Notable.

I thank Fritz Schneider and Eric Fredricksen, with whom I wrote How to Do Everything with Google, for providing me ideas of what to include in this tutorial. I’m also grateful to Matt Vance, author of www.minezone.org for suggesting that I develop a Google Advanced Operator cheat sheet, to Hamish Reid for making Google Guide easier to navigate, and my father, Nelson Blachman, for asking questions that encouraged me to explore and learn more about how Google works and for reviewing numerous drafts. I thank Jerry Peek for joining me on this project.

I thank David desJardins, my husband, for suggesting topics to include, answering my questions, and reviewing early versions of this tutorial. Last, but not least, I thank Louis and Sarah for their big hugs and kisses when I wasn’t working on this Google tutorial.

tags (keywords): wordpress

The following advice is from Erik Hoy who translated Google Guide into Danish, bibliotek.kk.dk/soeg_bestil_forny/googleguide.

• Before translating anything, read Google Guide as if you were a novice.
• Check all the examples on your local version of Google. Some features work only on the US version and other features work differently from the US version. For example, queries with accents match more results on Google.dk (the Danish version of Google) than on the English version (Google.com)
• Localize your examples. The examples in Google Guide are intended for US and English speakers. Change the examples to appeal to your audience.
• Consider separating “need to know” from “nice to know.” When I made the Danish Google Guide, I first described what users need to do and then why. In the Danish version, what’s nice-to-know, appears in sections entitled “Understand, ” e.g., “Understand News-Search,” “Understand Image-Search,” “Understand Google.”
• Though Google Guide focuses exclusively on Google, there are great features in other search engines, e.g., Yahoo for searching news (at least in Scandinavia) and Teoma for clustering. In your translation, mention superior features available in other search engines. Hopefully Google will soon offer comparable or even better capabilities.
• Select examples that will not go out of date.
• Since the web and Google’s algorithms and features constantly evolve and Google doesn’t publicize all their enhancements, keep abreast of new features and capabilities by reading Blogs and websites written by search engine experts, such as Tara Calishain’s Research Buzz, Gary Price’s Resource Shelf, and Search Engine Watch.

Web Mastering

• If you don’t have screen-capture software, consider using Irfan View. It’s free and easy to use.
• Consider including navigation menus on both the left and the right sides of each page. I use left menus for keeping the overview and navigating and the right menus for “fun stuff”, including helpful links, explanations, and dictionary definitions.
• Make a list of the different examples of links to search results that you use in the guide, similar to the links included in Linking to Search Results. It’s easier to copy a link than to create a link. There are a lot of examples and you may forget how to create them.

After You’ve Translated Google Guide

• Encourage your colleagues and friends to review your guide to find typos and mistakes and make suggestions for improving its readability and accuracy. Create an acknowledgments page with the names of the people who were helpful to you.
• Get novices to check whether your guide is understandable to new Google users. If they don’t follow what you say, others probably won’t either.
• Publicize your guide. Issue a press release, mention it on your websites, tell libraries and other Google oriented sites about it.

If you tell us about your translation, we may be able to add a link from the googleguide.com home page to your translation.

tags (keywords): translation

You can find the history of Google Guide and information about Nancy Blachman, the author, on www.googleguide.com/history.html.

Need a photo or graphic for a news story, link, or ad? I’m pleased to offer several images. If you prefer a different format or size, please use our contact form.

	Nancy Blachman with Google Guide
	Nancy Blachman, Developer and author of Google Guide
	Nancy Blachman, Developer and author of Google Guide
	Old Google Guide logo
	How to Do Everything with Google, Co-Authored by Nancy Blachman

New Google Guide logo:

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Below are the dates and locations where Nancy Blachman will be speaking followed by descriptions of her talks.

My Favorite Google Features
Date: Monday July 14, 2008
Time: 7:30 pm
Group: Princeton PC Users Group
Location: Mercer County Library, Lawrenceville, NJ
Website: www.ppcug-nj.org
Program Co-ordinator: Arnold Rosner <arnold_strand at yahoo dot com>

Power Googling: Getting What you Want from Google
Date: Wednesday July 16, 2008
Time: 8:45 - 9:30 am
Group: Mercer County Chamber of Commerce Technology Committee
Location: Mercer Regional Chamber of Commerce
1A Quakerbridge Plaza Drive
Mercerville, NJ 08619
www.mercerchamber.org/contactUs/directions.asp
Website: www.mercerchamber.org/technology/
Program Co-ordinator: Arnold Rosner <arnold_strand at yahoo dot com>

Google is so easy to use, why attend this presentation? If you’re like many people, you use only a small number of Google’s services and features. Learn how to go beyond Google’s deceptively plain interface and take advantage of many shortcuts and underutilized capabilities. For example, get driving directions by entering a US street address into Google’s search box. Need a US Phone number or address? Just enter a company or person’s name and a city, state, or zip code in the standard web search box. Enter a query even if Google’s home page isn’t in your browser from Google’s Toolbar. Personalize your Google home page with weather forecasts, news headlines, traffic reports or other helpful information. If you aren’t sure whether a word is hyphenated, search for it with a hyphen, e.g., [ long-term ]; you’ll get more results. Find synonyms by preceding the term with a ~, which is known as the tilde or synonym operator, e.g., [ google ~guide ] finds guides, tip, help, and tutorials on using Google. Search by example with Google Sets. For a quick summary of some of Google’s features, visit the Google Guide cheat sheet. The more you know about how Google works and its capabilities, the better it can serve your needs.

What Google Can Do For Your Website

How can you get more visitors to your website? Learn how from Nancy Blachman, author and developer of Google Guide, an online tutorial and reference, which over half of its visitors find directly from Google searches.

Nancy Blachman will share her experiences in designing, developing, and promoting Google Guide, www.googleguide.com, which is now the top result for queries including [ Google tutorial ], [ Google guide ], [ using Google ], [ Google stock symbol ], and [ Google favorite features ]. In this presentation, Nancy will cover creating content for your website, linking to search results, getting your site listed in Google, improving your site’s page rank, publicizing and advertising your website and generating revenue from AdSense.

Power Googling: Getting What you Want from Google

Google is easy to use, but the more you know about how it works, its features, its capabilities, and how it displays results, the better it can serve your needs. Learn how to go beyond Google’s deceptively plain interface and take advantage of underutilized capabilities and shortcuts.

In this presentation, Nancy Blachman will show

• how to select terms and search (more effectively)
• how Google interprets your query
• what’s included with your results
• how Google works
• how to use “advanced” search features, even undocumented ones.

My Favorite Features

Google is so easy to use, why attend Nancy Blachman’s presentations? If you’re like many people, you use only a small number of Google’s services and features. Learn how to go beyond Google’s deceptively plain interface and take advantage of many shortcuts and underutilized capabilities. For example, get driving directions by entering a US street address into Google’s search box. If you aren’t sure whether a word is hyphenated, search for it with a hyphen, e.g., [ long-term ]; you’ll get more results. Find synonyms by preceding the term with a ~, which is known as the tilde or synonym operator, e.g., [ google ~guide ] finds guides, tips, help, and tutorials on using Google. For a quick summary of some of Google’s features, visit the Google Guide cheat sheet. The more you know about how Google works and its capabilities, the better it can serve your needs.

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