Following each tip is information about
how I developed Google Guide and improved its content.
Create useful high-quality material that is of interest to users.
Google Guide in 2002
to get feedback for a tutorial book I was writing.
Goal of Google Guide -- make searching even easier for novices
and experienced users
Design your website for the blind and deaf, not for spiders or
Search bots can't see visuals or hear sound files.
Make your titles, anchor text, and ALT tags descriptive and relevant.
Nelson Blachman, my blind father -- a wonderful reviewer and beta tester for Google Guide.
Present information in more than one way.
People have different needs and preferences.
My site's web logs help me to figure out which formats are popular.
Design names of pages to reflect what's on the page.
Google considers the text in the URL when indexing the page.
Include words on your web pages that users are likely to specify in a
query when searching for your content.
I strive to convey information concisely and clearly, rather than
incorporating particular words on my pages.
Design your site logically.
Include site maps.
Link to each page that you
want accessible from a search engine.
Google Guide includes
Submit a sitemap so that
Google will know about the structure of your website.
- top search queries that most often return pages on each site
- pages that Googlebot had trouble crawling
- common words in each site
- common works in external links to each site
Strive to keep your pages short and about at most a
A user is more likely to find what she seeks on a short page.
Search engine spiders are able to index plain text and html more
easily than flashy pages.
Flashy pages are more likely to be left out of Google's index and search results.
Users are more likely to search for the correct
Seek feedback and use it to improve your site.
Users and web logs are great sources for feedback.
To encourage suggestions and corrections, I
- respond to email quickly
- acknowledge those who
contribute ideas that improve Google Guide
Learn from your logs.
Try to figure out how and why users are coming
to your site.
If you suspect that users may seek information that
isn't on your site, consider adding it.
I noticed the query [ Google
stock symbol ] led
lots of users to the Google Guide Stock Quotes page.
So I added, at the top of the page,
Looking for Google's stock symbol? It's GOOG on Nasdaq. Click
here for Google's stock price or search for it on Google.
Check your web logs.
Run a website validators, e.g.,
W3C Validation Service.
Remove broken links and correct invalid html.
Check Google Sitemaps
to find out whether search bots are able to crawl your site.
For more suggestions on creating great websites, visit
This page was last modified on
Sunday June 16, 2013.
For Google tips, tricks, & how Google works, visit
Google Guide at www.GoogleGuide.com.|
By Nancy Blachman and Jerry Peek who aren't Google employees. For
permission to copy
& create derivative works, visit
Google Guide's Creative Commons License webpage.