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Advertising

Note: Nancy uses this page for presentations on her favorite Google features. You can find more information about these features in other sections of Google Guide.

I never would have imagined that I would be listing Google advertising among my favorite features.

Google’s approach to ads is similar to its approach to search results: the ads must deliver useful links, or the ads are removed.

  • Ads must be relevant to your search.
  • Ads must not distract (no pop-up or flashy ads).
  • Sponsored links are clearly identified and kept separate from search results.

A screen shot showing how Google's ads are identified and kept separate from search results

Some websites display ads provided by Google that are related to the content of the page.

A Google ad related to the page content

tags (keywords): ,

This page was last modified on: Friday February 2, 2007

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By Nancy Blachman and Jerry Peek who aren't Google employees. For permission to copy & create derivative works, visit Google Guide's Creative Commons License webpage.

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