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Part V: Developing a Website

You can make your website (more) popular and generate (more) income. Learn how in this segment.

Developing a Website Intro

This segment provides tips on:

Creating Content
Linking to Search Results
Getting Listed
Improving Your PageRank
Advertising Your Website
Generating Revenue using AdSense

The information in this section is based on my experience in designing and developing Google Guide, which is now the top result for the queries Google tutorial, Google guide, using Google, Google stock symbol, and Google favorite features.

Note: There are thousands of sites devoted to developing […]

...read all of: Developing a Website Intro

This page was last modified on: Wednesday March 7, 2007

Creating Content

Following each tip on creating content is information about how I developed Google Guide and improved its content.
Create useful high-quality material that is of interest to users.
Back in 2002, I created Google Guide to get feedback on material I was developing for a tutorial book on Google search for most users’ use just a fraction […]

...read all of: Creating Content

This page was last modified on: Monday September 21, 2009

Linking to Search Results

If you know HTML, it’s relatively easy to make links to Google’s search results. Following each link in the examples below is the code that produces it.
See search results in the same browser window
[ Google tutorial create link ]
is generated from
[&nbsp;<a href=”https://www.google.com/search?q=Google+tutorial+create+link”>Google tutorial create link</a>&nbsp;]
See search results in a new window
Open a new window containing the search […]

...read all of: Linking to Search Results

This page was last modified on: Tuesday March 13, 2007

Listing Your Website

How does Google find your site and list it? Merely registering your domain on the Internet isn’t enough.
As soon as your site is available on the Internet, you can submit it to Google by completing the add URL form at www.google.com/addurl.html.

Another way to be listed — and to raise your PageRank too — is by […]

...read all of: Listing Your Website

This page was last modified on: Saturday August 9, 2008

What’s PageRank?

PageRank is Google’s system for ranking web pages. A page with a higher PageRank is deemed more important and is more likely to be listed above a page with a lower PageRank.
Google describes PageRank:

PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual […]

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This page was last modified on: Friday February 2, 2007

Improving Your PageRank

Below are suggestions for publicizing your site — and improving its PageRank — based on our experience getting the word out about Google Guide.
Include useful high-quality information on your site.
Create content that users want and will share with others.
Submit your site to various web directories and reference sites.
A web directory “specializes in linking to other […]

...read all of: Improving Your PageRank

This page was last modified on: Sunday August 31, 2008

Advertising Your Website

To increase traffic and to learn about Google’s advertising services, I became an AdWords advertiser. I designed simple text ads, chose queries and keywords the ads should match, and specified the maximum we were willing to spend on an advertising campaign. Google charges us only when someone clicks on one of our ads.
AdWords contributes greatly […]

...read all of: Advertising Your Website

This page was last modified on: Friday February 2, 2007

Generating Revenue: AdSense

You can make money from Google AdSense by hosting

Link Units
Google WebSearch
Google WebSearch+SiteSearch
Google Referral Links

Display ads that it deems relevant to the content of the page.

Link Units
Display a list of topics that Google deems relevant to the content of the page.

A page of related ads is displayed when a user clicks on a topic.

Provide web search […]

...read all of: Generating Revenue: AdSense

This page was last modified on: Friday February 2, 2007

For Google tips, tricks, & how Google works, visit Google Guide at www.GoogleGuide.com. Google Guide is neither affiliated with nor endorsed by Google.

Creative Commons

By Nancy Blachman and Jerry Peek who aren't Google employees. For permission to copy & create derivative works, visit Google Guide's Creative Commons License webpage.