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Why is Google Popular?

This page describes:

1. What Makes Google Great?

Here are reasons why Google has many users
and why those users frequently search using Google.

Google Searches Billions of URLs
  • Google crawls and indexes many web pages, thus
    increasing the likelihood of
    its returning what you’re seeking.

Google Returns Relevant Results
  • It tends to be good at selecting links that closely
    match your search query.
  • What you want is usually near the top.

Google Identifies Ads and Sponsored Links
  • It doesn’t sell placement of search results.
  • Sponsored links and ads are clearly marked and kept
    separate from search results.
  • Ads relate to content and aren’t distracting.

Google is Fast
  • Most results are found in less than a second.
  • You can also
    access Google’s cached
    of a web page, often faster than the page
Google is Simple to Use
  • Clear uncluttered simple web pages.

Google Shows What You

  • Search results include an excerpt (or
    snippet”) of the text that matches your query
    with your search terms in boldface.

Google Packs Results with
Information and with Links Related to your Query


Shows a Page Even
When it’s Gone or its Link is Inaccessible

  • Google takes a snapshot of each page it examines and
    caches (stores) these as a backup.
    If the original isn’t available, you can
    access Google’s cached version.
  • Your search terms will be highlighted in color on the
    cached page, making it easy to find the sections of
    the page relevant to your query.

Google Continually Improves its Search Results
  • Its capabilities are enhanced and expanded
    to match the dynamic growth and changing nature of the web.

2. Google’s Mission and Philosophy

Google’s mission is to organize the world’s information
and make it universally accessible and useful. While pursuing
this vision, Google has adopted the following philosophy:

  • Focus on the user, and all else will follow.
  • It’s best to do one thing really well.
  • Fast is better than slow.
  • Democracy on the web works.
  • The world is a wonderful R&D Lab.
  • You can make money without doing evil.
  • There’s always more information out there.
  • The need for information crosses all borders.
  • Great just isn’t good enough.

For more about Google’s philosophy, visit

3. What Can You Find with Google?

Google strives to make it easy to quickly find what you’re
seeking. The following list shows some of the many types of
searches Google can easily do.
Click on the type of information to learn how to search for it
and click on the examples to see the results of such a search.

Type of Information Examples
Specific person, place, or
thing (named entities)
Information on a subject (web
sites by topic)
salary negotiation tips,
lasik eye surgery,
hybrid cars,
Something you’ve seen before
or know exists
the original
research paper on Google’s technology
tax forms, Dixie Chicks song lyrics
Answer to a question

is the local weather forecast for the next three days?

How can I reserve a camping site at Yosemite?

How can I book a cheap flight from Boston to London?

What is the
approximate value of my car?

old is Nelson Mandela?

How can I get a divorce in the US?

What to write or
cover letter when applying for a job
Specific site
(navigational query)
(you know the name of the site)
Someone’s phone number or
A person named John Doe in New York City, NY
Map or directions map of Hearst Castle San Simeon CA
Financial information current
price and stock chart for Krispy Kreme
definition of schadenfreude
Data number of Internet hosts
Translation of a page or text
Palais de Luxembourg
Similar or related
sites similar to Consumer Reports
Visual information
tennis photos of Anna Kournikova

Dilbert cartoons

Paris metro map
Personal recommendations,
opinions, advice

Mykonos travel recommendations
, reviews of

compact digital cameras

color printers

Recent news what’s happened in the last 24
Where you can buy
carry-on luggage
A set of
items given a few examples
target=”_blank”>given the Golden Gate Bridge, Palace of Fine Arts,
and Coit Tower, suggest other sites to visit in San Francisco

tags (keywords): No Tags

This page was last modified on: Wednesday March 16, 2011

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For Google tips, tricks, & how Google works, visit Google Guide at www.GoogleGuide.com. Google Guide is neither affiliated with nor endorsed by Google.

Creative Commons

By Nancy Blachman and Jerry Peek who aren't Google employees. For permission to copy & create derivative works, visit Google Guide's Creative Commons License webpage.

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