This page describes:

• What makes Google great
• Google’s Mission and Philosophy
• The types of information you can find with Google’s search engine

1. What Makes Google Great?

Here are reasons why Google has many users
and why those users frequently search using Google.

Google Searches Billions of URLs

• Google crawls and indexes many web pages, thus
  increasing the likelihood of
  its returning what you’re seeking.

Google Returns Relevant Results

• It tends to be good at selecting links that closely
  match your search query.
• What you want is usually near the top.

Google Identifies Ads and Sponsored Links

• It doesn’t sell placement of search results.
• Sponsored links and ads are clearly marked and kept
  separate from search results.
• Ads relate to content and aren’t distracting.

Google is Fast

• Most results are found in less than a second.
• You can also
  access Google’s cached
  version of a web page, often faster than the page
  itself.

Google is Simple to Use

• Clear uncluttered simple web pages.

Google Shows What You
Get

• Search results include an excerpt (or
  “snippet”) of the text that matches your query
  with your search terms in boldface.

Google Packs Results with
Information and with Links Related to your Query

 

Shows a Page Even
When it’s Gone or its Link is Inaccessible

• Google takes a snapshot of each page it examines and
  caches (stores) these as a backup.
  If the original isn’t available, you can
  access Google’s cached version.
• Your search terms will be highlighted in color on the
  cached page, making it easy to find the sections of
  the page relevant to your query.

Google Continually Improves its Search Results

• Its capabilities are enhanced and expanded
  to match the dynamic growth and changing nature of the web.

2. Google’s Mission and Philosophy

Google’s mission is to organize the world’s information
and make it universally accessible and useful. While pursuing
this vision, Google has adopted the following philosophy:

• Focus on the user, and all else will follow.
• It’s best to do one thing really well.
• Fast is better than slow.
• Democracy on the web works.
• The world is a wonderful R&D Lab.
• You can make money without doing evil.
• There’s always more information out there.
• The need for information crosses all borders.
• Great just isn’t good enough.

For more about Google’s philosophy, visit
www.google.com/corporate/today.html.

3. What Can You Find with Google?

Google strives to make it easy to quickly find what you’re
seeking. The following list shows some of the many types of
searches Google can easily do.
Click on the type of information to learn how to search for it
and click on the examples to see the results of such a search.

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