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Similar Pages

Here’s how to find results similar to another Google search result. Let’s say you’re interested in finding sites similar to that of Consumer Reports. First, search for their site.

Google search box with [ "Consumer Reports" ].  

Click on the Similar pages link that appears on the bottom line for the Consumer Reports result.

Screen shot of Similar pages link in search results

The link may be useful for finding more consumer resources, or information on Consumer Reports’ competitors.

Screen shot of what you see when you click on the Similar pages link

You can also find similar pages by using the Page-Specific Search selector on the Advanced Search page or by using the related: search operator. If you expect to search frequently for similar pages, you may want to install a GoogleScout browser button.

Note: The similar pages feature is most effective on pages that are popular, i.e, that are linked to from many pages.

How does Google find similar pages?

By finding other sites listed on pages that link to the specified page. Let’s see how Google chooses sites similar to Google Guide. I use the related: search operator, which returns the same results as the Similar pages link.

Google search box with [ related:www.googleguide.com ].  

Screen shot showing pages similar to Google Guide

Now let’s look at one of the sites that link to Google Guide, as it was at the time we made the screen shot above. On the Michigan State University (MSU) Libraries page, www.lib.msu.edu/sowards/home/home5.htm (shown in the screen shot below), Google Guide is listed near the top of the page just after a link to Google’s Zeitgeist page, www.google.com/press/zeitgeist.html. The next three sites listed as being similar to Google Guide (Metaspy, the MEL Internet Myths and Hoaxes, and Web Characterization) are also listed on the MSU page. Google automatically selected these sites by considering many factors including the popularity of the pages containing links to Google Guide, the positions, sizes, and proximities of other links to the Google Guide link.

Screen shot of an MSU library page that links to Google Guide

Another resource for similar results is the category link that may appear just below the snippet or above your search results, which is described next. If there isn’t a category link, try using Google’s Directory.


These problems give you practice in using Google’s Similar pages feature. For hints and answers to selected problems, see the Solutions page.

  1. Find a site that will get your name off mailing lists so that you receive less commercial advertising mail. Click on the Similar pages link to find other such sites.
  2. What sites are similar to the Internet Movie Database?

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This page was last modified on: Saturday January 29, 2022

For Google tips, tricks, & how Google works, visit Google Guide at www.GoogleGuide.com. Google Guide is neither affiliated with nor endorsed by Google.

Creative Commons

By Nancy Blachman and Jerry Peek who aren't Google employees. For permission to copy & create derivative works, visit Google Guide's Creative Commons License webpage.