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Note: Nancy uses this page for presentations on her favorite Google features. You can find more information about these features in other sections of Google Guide.

I never would have imagined that I would be listing Google advertising among my favorite features.

Google’s approach to ads is similar to its approach to search results: the ads must deliver useful links, or the ads are removed.

  • Ads must be relevant to your search.
  • Ads must not distract (no pop-up or flashy ads).
  • Sponsored links are clearly identified and kept separate from search results.

A screen shot showing how Google's ads are identified and kept separate from search results

Some websites display ads provided by Google that are related to the content of the page.

A Google ad related to the page content

tags (keywords): ,

This page was last modified on: Friday February 2, 2007

For Google tips, tricks, & how Google works, visit Google Guide at www.GoogleGuide.com. Google Guide is neither affiliated with nor endorsed by Google.

Creative Commons

By Nancy Blachman and Jerry Peek who aren't Google employees. For permission to copy & create derivative works, visit Google Guide's Creative Commons License webpage.